I recently decided to take a stroll through Myspace, a place I hadn’t been in quite a while. Myspace was once “it!” I would log in daily to check out profile after profile of customized madness! Crazy backgrounds, flashy banners, and of course MUSIC! Every Myspacer had the option to put a song on their profile that would start playing as soon as friends visited. Soon Myspace became the place for Artists & Musicians to share their love for music. I’ve heard it still is somewhat hot for artists, but I didn’t get that feeling when I revisited the once vibrant site. Now spending time on MySpace is like walking through a ghost town.

I’m so used to Facebook when every time you log in you’ll see messages, notifications, new friends, and all kinds of activity. When I logged on to Myspace, everything seemed so quiet, so cold. I checked to see if there was anything new on the “news feed.” There were a few posts, but not many. Creeepy. “Is anybody out there?” I wrote. No response. I checked to see if there was anyone online IM chat. Notta. Not one person. “Where are you guys?”

To me Myspace really seemed to go downhill after they went the corporate route by allowing Rupert Murdoch’s News Corporation to get their hands on the social site for $580 million back in 2005. It got too commercialized and also became overridden with ads and pop ups. To say the least, millions of people jumped the bandwagon when easy to use Facebook moved into the next town.

With all this said, I heard a while back that Myspace has some tricks up their sleeve. Today I decided to give it another shot and look around a little further to see if potential for the site still exists. My last experience was all too creepy, but now I’ve got that first time back in town out of the way. Now I’m ready to see if any life still lingers in the shadows, or if Myspace really is just like a ghost town.

In this day & age of marketing, it’s like the wild west and the California Gold Rush of 1848. It’s an all out hustle to stake your ground online and to also come up with new ideas for businesses to reach and engage their consumers effectively. The term “new media” represents internet and digital marketing such as search marketing, social media, blogging, cell phone marketing, banner advertising, etc. Things have changed since the days where TV, radio, newspaper, and billboards were the few options businesses had to place advertisements. These traditional media marketing channels are expensive and right now are very hit and miss. With TV & radio commercials you need “9 times frequency” to be able to break into your consumers cognition. This means your consumer has to see or hear your ad 9 times before it actually makes an impression in their mind. This can get very expensive and is pretty much impossible for the average business to afford. With the way the internet is, your consumers usually sit captive and actively engage in front of the computer. They are here for information and are zoned in to what is right in front of them. With TV and radio once again, there are always a lot of distractions. With this being said, you don’t need the big budget for radio and TV anymore. You can reach a ton of consumers online very affordably if you do things right. It’s a no brainer that smaller businesses need to establish themselves online with things like YouTube videos, building a Facebook and Twitter network, or also building lists such as email. These are all marketing channels that work the best for my clients. They can work for you too.

Welcome to All-In Marketing. We’ll be covering the latest in the ever changing field of new media. We will also provide tips and tricks in efforts to make your social media experience better. Feel free to contact us on our social media sites or through email at any time. With All-In Marketing, you’re marketing with an ace up your sleeve.